COMMUNICATION PROCESS MANAGEMENT WITH REFERENCE TO DOBRO TOYOTA MOTORS

Abstract

In the present study an attempt has been made to learn the actual implementation of Communication Process as a management technique in general and some other aspects such as awareness of the workers, effectiveness of the performance appraisal system in particular. The project work is undertaken to understand the indispensability of organizational communication as a full-fledged management in any organization.  Attempt has been made to deem Communication Process Management is crucial for employee performance appraisal. Managers spend fifty percent of their time preparing information for communicating with the employees. As such, communication process management is very crucial for the realization of a company‘s goals and objectives. Having analyzed the Toyota Way, having collected data from 100 employees through questionnaire some amazing facts came to light regarding the Toyota Company which can be helpful for other companies, it is concluded thus. The Communication Process system is considered as an essential tool for bridging gap between the top management and the executives it thus helps them to develop cordial relations and mutual understanding. Workers awareness about the fact that Communication Process is one of the factors for promotion was cent percent. It is revealed that the executives are getting feedback on their Communication Process through which they can review their performance. Toyota‘s effective communication process is the sole cause for its world class benchmark. A thorough analysis of the performance appraisal system will help the management to know the short comings, if any. It also helps the company to learn whether the performance appraisal techniques are used to the full extent or not, there by the researcher can understand the effective implementation of the performance appraisal system. All this is possible through Communication Process

Management.